Have you ever visited a brand’s Facebook page and saw a beautiful cover video that plays on a loop? Have you ever wanted to have something like that for your own company page? Well, you can easily do that with our help.
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In this post, we will tell you everything that you need to know about Facebook cover videos. This includes video specifications, the process to upload a video, along with ideas for your Facebook cover video. So, read on and learn how to upload engaging Facebook cover videos for your company page.
Facebook Cover Videos: The Complete Guide
Facebook Cover Video Specifications
Before we get into more details about Facebook cover videos, let’s first understand the basic requirements put forth by Facebook.
Here is a complete list of technical specifications that you need to follow for your cover videos:
Your Facebook cover video should be a minimum of 820 x 312 pixels. However, for optimum results, use a video that is 820 x 462 pixels.
The ideal aspect ratio is 16:9, so it’s better to upload videos with those dimensions. However, if you upload a video of any other aspect ratio, it will be automatically converted to a 16:9 ratio. This might distort the video or lead to the video being cut from the margins.
How can you avoid that?
Use a video where all the important elements are centred so that even if the margins are cut, the video will look the same.
Remember, the Facebook cover video displays differently on the mobile app and, therefore, the dimensions also change.
The sides of your normal cover video get cut off when it is displayed on mobile and the dimensions change to 640 x 360 pixels.
As mentioned above, keep your text and main video elements centred to avoid these being cropped when displayed on mobile.
While Facebook does not specify the Facebook cover video size, try to keep it below 1.75 GB.
That’s the prescribed limit for videos on the site.
Also, try to create a video of fewer than 90 seconds, (even that is a bit much).
That will help keep the video size on the lower end. And that will ensure that the video plays smoothly and does not disrupt a user’s viewing experience.
Your Facebook cover video should be between 20 seconds and 90 seconds in length.
You can upload .mp4 or .mov files with a maximum resolution of 1080p.
It is possible for you to upload videos in other formats as well, but these are the ones recommended by Facebook. So, for best results, use these file formats.
You can always use a free online file converter to convert any type of videos into these file formats.
Uploading Your Facebook Cover Video
Now that you know all of the specifications of Facebook cover videos, it’s time to actually upload one.
Here is the step-by-step process of uploading one:Go to your Facebook profile page.Click on the option to add a cover or change your existing cover.Choose the video that you want to upload from your device or your Facebook videos.Reposition the video correctly by dragging it up or down or left or right.You will be provided thumbnail photo options, select the one you like.Save and exit.
There you go, now you can successfully upload a Facebook cover video using this process.
Facebook Cover Video Ideas
Now that you know the basics of how to upload Facebook cover videos, let’s look at some ideas to inspire you.
Here are seven ideas of what you can do with your Facebook cover videos. These are just to get you started.
You can always experiment and come up with your own innovative ideas for your Facebook cover video.
Here are some of the best Facebook cover video ideas to boost your Facebook marketing.
1. Show Your Latest Products/Collections
The simplest thing that you can do with your Facebook cover videos is to showcase your latest products or collections. This is an especially great idea for retailers who often have seasonal product collections.
Do you have a new fall collection?
Give your followers a sneak-peek through your Facebook cover video.
However, it is not just for retailers. Anyone with a product business can utilise the cover video to showcase their products.
You can use it to promote any one product or display an entire series of products.
It is very simple and effective. All you need to do is make an engaging video displaying your products. You can either show your products in use or simply use beautiful flat lays to display them.
The best part?
Since cover videos play on a loop, it is a sure-shot way of grabbing audience attention.
2. Show Off Your Past Work
For businesses that sell services instead of products, it is not as simple to display their work.
However, you can still show a glimpse of what you do by means of case studies, client testimonials, or footage of some of your past work.
For example:Check out the example below in which a photographer has shown footage and pictures from her past clients to showcase her past work.
Image Source: Facebook
They use their Facebook cover video to list their suite of services and promote their brand.
Ready to Get Started?
This is a complete guide to everything that you need to know about Facebook cover videos. Use this as a reference the next time you want to create and upload a Facebook cover video for your page.